Go low with BNZ TotalMoney

Showing how you can drop your home loan rate through the floor (or below ground) with TotalMoney. Integrated campaign including digital, outdoor, press, DM and POS.

Yahoo!Xtra / Best Ad of the Month / October '09

Underground billboard - before

AfterHow we got there...

Press

BNZ Flexi Debit Visa Launch

Power up your EFTPOS card with Flexi Debit Visa, and go where other everyday banking cards can't.

An integrated advertising campaign to launch BNZ’s powerful new debit card to the market.

Launch TVC

Outdoor - special build billboards and street posters


Rich media online display
Twitter feedback

Buy 42BELOW and win...

...well you probably won't but you'll buy 42BELOW vodka anyway. Hey, we're just saying what you're thinking.

In Book - Lurzers Archive / September 09
Finalist - bestadsontv.com / Best Print of the Week / November 08
Cover - AdMedia / October 08

Print

Sales brochure

Silver Ferns '09

At a Silver Ferns test you are so close, you feel everyword can be heard. Every cheer urges them to victory. Being there live could be the difference between winning and losing. Fans make the game, so make sure you do.

BNZ Campus Pack '09

A creatively targeted campaign to get students thinking about banking during the party weeks of Orientation. It's about being in the right places and leaving "cool" to the students.

Guerrilla advertising

TradeMe auction for the Greatest Couch Ever!
DM

Fujifilm - Bringing Images to Life

Outdoor campaign November & December '08.
Each outdoor execution used 3D elements to demonstrate how Fujifilm could bring your images to life.

Featured in AdMedia and National Business Review in November 2008.

Explore your sensitive side with Colgate

Digital and direct campaign to drive sales of Colgate Sensitive and steal market share from Sensodyne.

Launching EXR and the Fujifilm F200

A camera case was delivered to key customers containing the Inside Intelligence on Fujifilm's new camera technology EXR.

Print media to introduce the new F200 with EXR technology

Fuji's shop in your shop

We wanted to make Fujifilm's business customers really sit up and take notice – so we freaked them out a bit. We sent them a notice of intention to build advising them that soon a warehouse would be set-up where the business was. It asked them to go online to submit their feedback and to find out more, where it was revealed that Fujifilm had set up a online warehouse to make their life easier. For those who didn’t register straight away, they were sent the piece of 4x2 to remind them.

Results: 28% registered in 1st 4 wks.