Fuji's shop in your shop

We wanted to make Fujifilm's business customers really sit up and take notice – so we freaked them out a bit. We sent them a notice of intention to build advising them that soon a warehouse would be set-up where the business was. It asked them to go online to submit their feedback and to find out more, where it was revealed that Fujifilm had set up a online warehouse to make their life easier. For those who didn’t register straight away, they were sent the piece of 4x2 to remind them.

Results: 28% registered in 1st 4 wks.